Revolutionary treatment OLAPLEX that took the international hair industry by storm has now also finally arrived in Pakistan! The hair treatment has created a lot of buzz internationally, and is being termed as a ‘game-changer’ for giving stylists the freedom to experiment with their client’s hair freely, without worrying about hair breakage and damage.
The breakthrough technology has not only managed to get the attention of leading international stylists, but is also being recommended by their celebrity clients who are amazed by the results achieved with OLAPLEX.
OLAPLEX is a salon service that can be used in multiple ways to protect your hair. One option is to use it as a tool while coloring your hair, especially if going several shades lighter. By mixing OLAPLEX with color, it is ensured that hair damage is dramatically reduced.
Another option is to get the standalone treatment by OLAPLEX to strengthen damaged hair or prepare it for future chemical treatments. Either way, OLAPLEX will make certain that you get smoother and stronger hair.
When styling superstar Jennifer Lopez’s hair for the Billboard Music Awards 2015 recently, OLAPLEX’s VP of Education, Slim (IG: @slim_color) (who filled in for Hollywood celebrity colorist Tracey Cunningham) shared how she used OLAPLEX to achieve the perfect color for Jennifer without compromising on the integrity of her hair: “I applied JLo’s base color then applied Olaplex No.2 to her ends. Her midshaft through ends are heavily highlighted with beautiful bright pieces. Her 30 min processing time is a great opportunity to treat the rest of her hair and restore the broken bonds by applying the No.2 at the same time! Just make sure to rinse well before applying a gloss or toner."
Tracey Cunningham tried OLAPLEX on other important celebrity clients such as Kim Kardashian and Gwyneth Paltrow. When Kim Kardashian recently hosted her much awaited masterclass to share her beauty secrets for haircare, she made a special mention of OLAPLEX saying, “When your hair is really damaged, if you sleep in that, it really works. I notice a huge difference!”
In Pakistan, a special activity was organized at hair expert Ali Teiseen’s salon in Lahore, where select bloggers and journalists were given an introduction to the product and a live demonstration of the OLAPLEX standalone treatment, by hair expert Ali Raza.
Ali explained that OLAPLEX links broken bonds of the hair into one which is why hair doesn’t break no matter how harsh the treatment being done might be.
Following the demonstration, guests got a chance to get the hair treatment done on themselves to experience the results first hand. Amazed by the effects of the treatment, one of the guests Aamal later said “Loving my new hair texture!” Another attendee, Sherry, said, “Olaplex launches in Lahore with an amazing treatment”.
Speaking about why he feels a product like OLAPLEX will be successful in Pakistan, CEO AestheticLife/OLAPLEX Pakistan says, “Olaplex is a game changing product in the hair industry. It has the ability to help stylists achieve results which they previously could not without compromising hair. No matter what brand of products the stylists use, it will compliment their work. However with the general low level of technical knowledge in Pakistan, it will be a challenge yet exciting to see how stylists can make the best use of Olaplex.”
Optimize Olaplex by offering it as a new salon service. Include the professional Hair. You can use Olaplex as a tool or a new service.
