Sweaty Betty transforms omnichannel with the NewStore platform

Sweaty Betty, the women’s activewear and lifestyle brand, has implemented NewStore’s mobile point-of-sale solution in 73 stores across the UK and Ireland. By replacing its previous point-of-sale system with NewStore’s technology, Sweaty Betty has enabled its retail operations to be conducted entirely on iPhones, setting the stage for the brand’s omnichannel transformation.

Simon Pakenham-Walsh, Chief Technology Officer at Sweaty Betty, stated, “As Sweaty Betty has rapidly expanded from a small London boutique to an international business, we recognized the significance of delivering a seamless and scalable omnichannel experience for our customers and store staff.”

Pakenham-Walsh further explained the rationale behind choosing NewStore, citing its platform’s avoidance of complex technical debt associated with legacy solutions in the industry. He also mentioned that NewStore’s vision aligns perfectly with Sweaty Betty’s strategy, emphasizing the importance of an extensible, modern, and API-first technology stack.

Through the integration of NewStore, Sweaty Betty aims to unify its offline and online channels, enhancing the customer experience and streamlining operational efficiency. The platform’s improved mobility has facilitated personalized and high-touch customer interactions.

Jessica Coleman, Omnichannel Product Owner at Sweaty Betty, shared her perspective on the impact of the NewStore platform: “The NewStore platform has significantly transformed our day-to-day operations. Not only was the technology implementation swift, but it has also reduced the operational workload of our store and support office teams by 75 percent.”

Coleman added that NewStore has empowered Sweaty Betty employees, restoring their autonomy and enabling them to deliver exceptional service, ultimately enhancing the overall customer experience.

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