Lahore, 7th Pakistan Fashion Design Council Sunsilk Fashion Week (PSFW) 2014 started on 11th April. Epic clothes with up-to-the-minute silhouettes, particularly loose-fitted and fashionable attires, conquered the hearts of audience. The event took place at Expo Center, Johar Town. This 4 day event started from 11th April and will o till 13th April from 4:00 pm onwards each day. All of the precious events were dazzled by super models wearing exclusive designer collection of one of the leading fashion designers. Live updates with the glitz and glamour of the event are the prominent features of this most awaited event where lots more will happen besides the designers showcasing their brands.
Doodle prints, ethnic impressions, sequins, a more rustic weave besides silk defined Sania Maskatiya’s fabulous collection in experimental cuts titled "Kuamka: Awakening about the spirit of Africa". But what made stylist sit up and take notice was her menswear that bears her strong signature and held its own against her more successful women’s wear. To say the designer has finally arrived in menswear would be an understatement.
Sania Maskatiya Collection 2014 includes bold and attractive long draper, comprehensive straight gowns, short drapped asymmetrical skirt and printed straight pants. Beautiful colors such as white, silver, yellow, meroon, golden and grey were mainly used. The media partners include Hum Network, Bank Alfalah, Fedex Express, Abbas Carpet, Pepsi, Magnum, Sunsilk Co Creations and many more. The PFDC Sunsilk Fashion Week 2014 is being styled by Nabila’s and N-Gents, show production by HSY Events and media and PR management by Lotus.
Day Two will showcase the works of designers Beech Tree, Arooj Ahmed, Kayseria Pret, Shehla Chatoor, Teena by Hina Butt, Deepak Perwani, Muse and Elan. Day Three will feature Generation, Roodaba Omar, Bareeze Man, Gul Ahmed, Fahad Hussayn, Republic by Omar Farooq, Body Focus Museum, Maria B., Nida Azwer and Karma Pink. Day Four has Five Star Textile Limited, Warda Prints, Nimsay by Nimra Textiles, Lakhany Silk Mills, Rizwan Beyg, Zara Shahjehan, Saira Shakira, Khaadi Khaas, Akif Mahmood and finally HSY.
Sania Maskatiya presented modern and chic silhouettes at PFDC sunsilk fashion week 2014, day 1 held at Expo Center, Lahore.